Thursday, February 11, 2010

Woman's Last Stand.

A clever response to an superbowl ad about oh-so-oppressed hetero men. I love the rapid-fire response of internet-land.

Way to go Dodge! Congrats on alienating half the market - though maybe not your market (anymore). Clearly, the market for new so-called muscle-cars isn't 100% tapped. Anchor down boys, make it yours! Maybe you can make up for the last "sports" car you lost during bankruptcy protection.

According to Julia Bonstein in Business Week: "It's long been known that the woman's role in car purchasing goes beyond choosing the color. Consulting firm A.T. Kearney estimates that women determine 80 percent of consumption, purchase 60 percent of all cars and own 40 percent of all stocks."

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